The Definitive Platform for AV Innovation
Visitors will experience a more intuitive way to discover the solutions that matter most to their business.
Step into a curated showcase of real-world AV workflows across Retail, Smart Workplace & Classroom, and Broadcasting. Experience how integrated technologies come together to power modern environments through live, scenario-based demonstrations.
Discovery Lane is where innovation amplifies visibility. Solutions are demonstrated within complete, real-world workflows—placing technologies directly in front of integrators, consultants, and enterprise buyers seeking proven, deployment-ready AV solutions.

Across Retail, Smart Workplace & Classroom, and Broadcasting, Discovery Lane brings integrated Pro AV solutions to life through live demonstrations and guided interactions.
RetailLearn how AV, sensors, analytics, and engagement technologies enhance the in-store customer journey
See DOOH, content management, and digital signage workflows operating in a real retail environment
Understand how integrated AV/IT systems support hybrid work, flexible spaces, and active learning
Evaluate technologies that improve communication clarity, collaboration equity, scheduling, and room usability
Experience production-ready cameras, audio, switching, and workflow systems operating in a live setup
Compare real-world workflows designed for small to mid-sized studios, corporate media teams, and education streaming environments
Experience operational, real-life demonstrations rather than standalone product displays
Gain clarity on interoperability — how multiple solutions work together within a complete workflow
Connect with integrators, designers, and product specialists identified by “Ask the Expert” ribbons
Join guided demo tours to see full workflows in action and better understand real-world deployment possibilities