ICA26

Discovery Lane: Integrated AV Showcase

Who Should Exhibit

Discovery Lane brings together technologies that power integrated AV workflows across three high-demand environments.

Retail

Solutions that enhance in-store engagement, content delivery, and data-driven customer experiences:

  • DOOH, CMS, and digital signage platforms

  • Retail analytics and audience measurement solutions

  • Content management and workflow tools

  • Displays, LED, playback hardware, and sensor technologies

Smart Workplace & Classroom

Technologies supporting hybrid collaboration and flexible learning environments:

  • UC and collaboration platforms

  • Room control and automation systems

  • Scheduling, occupancy, and workplace analytics

  • Audio, video, acoustics, lighting, and integrated workspace solutions

Broadcasting

Production technologies powering modern content creation and media workflows:

  • Cameras, switching systems, audio, monitoring, and intercom

  • Virtual production tools, media servers, and workflow engines

  • Production control systems and studio infrastructure

Integrated Solution Showcase

Position your solutions within real-world AV environments, demonstrating how technologies integrate and operate together rather than as standalone products.

Experience-Led Engagement

Interactive demonstrations and storytelling environments encourage deeper conversations and allow buyers to explore solutions in practical, real-use scenarios.

High-Intent Buyer Visibility

Located at the front of the exhibition hall, Discovery Lane attracts targeted visitors through guided tours, curated experiences, and integrated marketing exposure.

Distinctive Feature Environment

A visually striking, future-focused zone designed to spotlight innovation, encourage exploration, and create memorable brand interactions.

Who You’ll Connect With

  • AV & IT integrators/installation teams evaluating workflow ready solutions
  • AV/product manufacturers and manufacturer reps seeking interoperability insights
  • Experience design consultants (UX/CX, acoustics, workplace/classroom design)
  • Architects, engineers, planners, and workplace/learning space designers
  • Business/operations consultants focused on efficiency, collaboration, or customer engagement
  • Corporate buyers and facility leaders (real estate, operations, IT) responsible for hybrid workplace and experiential spaces
  • Retail operations & digital experience leaders
  • Broadcast, production, and media technology teams
  • Government & public sector buyers evaluating command, communication, or training environments

Be Part of a Curated Innovation Showcase
Discovery Lane is designed as a showcase within the show, bringing together complementary technologies to demonstrate the future of integrated Pro AV environments.

Contact our Team
to learn more .