Speakers

With three decades of experience in the audio visual and collaboration industry, James Shanks has built a career spanning manufacturing, integration, and global strategy. He began with a leading AV manufacturer before acquiring and scaling his own integration and service business. His entrepreneurial success laid the foundation for establishing a multinational AV capability, where he has led end-to-end strategy, design, and implementation across diverse markets. James is known for driving innovation, operational excellence, and customer-centric solutions in complex, fast-evolving environments and culturally diverse geographies. His leadership at GPA continues to shape the future of enterprise collaboration on a global scale delivering excellence globally.