As media workflows rapidly evolve, the lines between broadcast, AV, and IT are blurring. Content is no longer confined to traditional studios. It is created, processed, and delivered across distributed environments, from live event venues to cloud-based platforms. This convergence is reshaping not only technology stacks, but also roles, responsibilities, and buying decisions.
So who really owns the future of content delivery?
This panel brings together leaders from broadcast, AV integration, cloud/IT, and enterprise production to explore the shifting dynamics of the industry. From IP-based infrastructure and cloud workflows to hybrid events and in-house corporate studios, panelists will debate where control, expertise, and budgets now sit—and where they are heading.
Join this session to gain practical insights into how organizations are navigating convergence, what challenges remain, and how collaboration across disciplines is becoming critical to delivering scalable, high-quality content experiences.