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ICA2026 Summit Agenda

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Fireside Chat: AI in AV: What's Actually Working, What's Not, and What Comes Next

15 Jul 2026
Smart Tech Stage
Emerging Trends & AI

AI is everywhere—but what is actually working in the AV industry, and what is just hype?
This panel brings together industry leaders to share real-world experiences of adopting AI across AV workflows, from design and integration to client engagement and operations. Moving beyond theory, the discussion will explore where AI is delivering measurable value, where it is falling short, and what lessons have been learned along the way.
Panelists will tackle the practical realities of implementation, including how AI is reshaping roles, changing skill requirements, and influencing the way teams work. Expect candid perspectives on what has succeeded, what has failed, and where companies may be wasting time or effort.
With a focus on honest insights rather than ideal scenarios, this session will also examine the risks, challenges, and decisions leaders must consider as AI becomes more embedded in everyday workflows.
Designed to be interactive and thought-provoking, this session invites the audience to reflect on their own readiness and consider what steps they should take next.

Speakers
Sahil Dhingra, CEO - XTEN-AV
James Shanks, Managing Director - GPA
Thitikorn Sopchokchai, Managing Director - Vichai Trading (1983) Co., Ltd