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» Click here to download Press Release For Immediate Release AV technology ups WOW factor in entertainment See latest entertainment technologies from international and emerging Asian brand leaders at InfoComm Asia 2010 (www.infocomm-asia.com), Asia's largest trade show dedicated to professional audiovisual, information communication and systems integration. (Hong Kong, 27 July 2010) Advances in AV technology and its increasing integration with computer technology have transformed the entertainment scene, opening up exciting possibilities for quality experiences. Whether it is a staged production, or installed facility; at the theatres, museums or theme parks; for the home or for public performances, entertainment providers can avail themselves to a wide array of tools to up the WOW factor in their programs - from lighting and sound optimization to video projection, stage design and management. Audiences too have become more demanding and discerning. They want to be engaged while being entertained, through interactive and immersive experiences. It is not enough to passively watch a performance. It needs to be a pleasant emotional journey - inspiring, invigorating, magical, unforgettable! Using state-of-the-art AV technologies like simulation, sound systems, 3D displays, 360-degree projection, digital media, interactive touchscreen and other revolutionary screen technologies, the entertainment provider seeks to create special effects to give the audience a mesmerizing experience. Technology Showcase These technologies will be showcased at InfoComm Asia 2010 happening in Hong Kong from 17-19 November 2010, featuring the latest AV systems from some 320 international and emerging Asian AV manufacturers and suppliers. Owners and operators of cinemas, theatres, museums, theme parks, resorts, sports stadiums and hotels will able to learn the latest, find solutions and connect with manufacturers and suppliers in the three-day event. Among the exhibitors and their offerings for the entertainment and leisure sectors are: Harman with their state-of-the-art speaker and audio systems; Lighthouse Technologies and Liantronics which will show its advanced LED display solutions for indoor or outdoor events; Barco and Christie with their high performance projectors for home and eCinemas; Beyerdynamic and Sennheiser headset and microphone technologies for conferences and live performances; Dataton with its interactive multi-display software; AMX and Crestron with their distribution systems, multimedia processors, lighting control and automation solutions; and Extron and Kramer with connectivity solutions. Other exhibiting companies catering to this market include BXB, Beijing CuanBo Jiye Electronic, ClearOne, Creator, Da-Lite, Dehao Electronics, Elite Screens, Gefen, Magenta Research, Muxlab, ONELAN China, Oray, RGB Spectrum, Stewart Filmscreen, Vity Technology, VTRON, and Zhaoke Electronics. InfoComm Asia 2010 will also showcase AV systems and products for corporate, retail, education, entertainment, digital OOH media, security, transportation and government applications. Learning Opportunities In addition to the trade exhibition, AV learning opportunities are offered at the InfoComm Asia 2010 Summit. The Summit Program covers educational seminars, manufacturers' presentations and industry-focused conferences, as well as site visits for a first-hand appreciation of actual AV installations. Of particular interest will be the Industry-focused Conferences with topics such as Projection Screen Applications, Real world Applications of 3D Displays, and Touch-Based Interactive Digital Signage; Attention, Retention and Motivation - Prospects for the future. Delegates can also benefit from the planned site visits to the ALiVE exhibition at the Hong Kong Science Park, and possibly the 4D Extreme Screen at Terminal 2 Hong Kong International Airport. An acronym for Applied Laboratory for Interactive Visualization and Embodiment, the ALiVE exhibition (www.cityu.edu.hk/scm/alive) offers a unique occasion to experience nine spectacular immersive environments at the frontiers of art and science. It features ground-breaking innovations in panoramic 3D cinema, embodied architecture, games and animation, digital humanities, distributed media, interactive visualization and simulation. This is City University of Hong Kong's imaginative new research incubator and showcase for innovations in creative media, building on world famous research achievements that have been made over recent years at the ZKM Centre for Art and Media in Karlsruhe, the UNSW iCinema Research Centre in Sydney and Museum Victoria in Melbourne. The 4D Extreme Screen located at Terminal 2 Hong Kong International Airport is Asia's largest and only 4D screen, at 5-storeys high. It is equipped to show all kinds of extreme screen movies from 3D to 4D multi-sensory special effects. The audience will be able to experience the most realistic cinematic experience imaginable, including snowfall, wind, the spray of water, bubbles, fog, lights, and all kinds of smells, amidst strikingly real three-dimensional images right before their eyes. Combined with the most advanced surround-sound audio facilities, the 4D Extreme Screen will allow movie goers in Hong Kong to enjoy the widest range of extreme screen special effects movies from aerial adventures and space exploration to fantasy and science fiction epics. There will also be a 2-day workshop by SynAudCon, an audio training resource organization dedicated to providing practical, in-depth training on the principles of audio and acoustics. The session titled Professional Sound System Design: A Practical Approach will help participants to gain more confidence in the systems they design by learning the most critical elements of the design process. Loudspeaker sensitivity, headroom considerations, device selection and placement, arrays, acoustic interference, the room impulse response (RIR) are some of the topics which will be covered in this SynAudCon workshop. Free attendance Attendance in the Trade Exhibition and most programs at the Summit is free, for trade representatives and professional end users only. Registration is required. For full information and registration, please visit www.infocomm-asia.com. Organizer InfoCommAsia Pte Ltd is dedicated to delivering professionally organized exhibitions and events exclusively for the pro AV and systems integration industry in Asia. It is a joint venture between InfoComm International®, organizers of InfoComm, the world leading event for the audiovisual industry and MP Asia Pte Ltd, a founding partner of WEO, a regional network of professional event organizers committed to supporting fellow industry players. InfoCommAsia events bring together global solutions and world class technology, provide access to Asia's diverse and thriving markets, and deliver expert knowledge to industry practitioners and manufacturers. Besides staging cutting-edge showcases, every InfoCommAsia event promises invaluable education and training, expert presentations, live pavilions and exciting networking opportunities, providing new age marketing opportunities for the global AV industry. Sponsor InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm's 5,000 members including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International® is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified Technology Specialist (CTS) and corporately administered Certified Audiovisual Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also co-sponsors the Integrated Systems show in Europe and Russia and the InfoCommAsia shows InfoComm China, InfoComm India and InfoComm Asia. Additional information is available at www.infocomm.org. Media Enquiry:
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